Chocolate manufacture since 1972
The company was founded in 1972 by Charles Aeschbach, a trained confectioner and former Suchard consultant. In the town of Zug, he converted a shed into a production facility and began operations with two employees. In 1978, the company moved its headquarters to Cham-Zug and opened its first own ChocoStore in the old town of Zug. TheChocoStore in Zug was followed by two additionalChocoStore in Steinhausen and Root-Lucerne. In 1984, the company was also selected by the two NGOs Heimatschutz and ProNatura to produce the Schoggitaler known throughout Switzerland, which are being sold annually by around 300,000 school children.
New building in Root in 2012
In the year 2012, an energy-efficient new building was built in Root-Lucerne, which is home to the company until now. It includes modern manufacturing and event facilities, a ChocoCafé, aChocoStore and the unique, interactive exhibition ChocoWorld – a world of experience for companies, tourists and private individuals.
A family business to this day
In the meantime, Aeschbach Chocolatier is now in its third generation and employs around 120 people. The owner is Markus Aeschbach, the son of Charles, who took over the company in 2003, thus preserving the family tradition.
True to our motto “We make enjoyment come alive”, from the heart of Switzerland, we continue to supply companies and specialist retailers with individual chocolate creations and sweet promotional gifts. With three of our own branches and an online shop, we are also chocolate specialist for private customers. What has remained the same since 1972 is not only the love of craftsmanship and the highest quality standards, but also a fair attitude towards customers, suppliers, producers and employees.