Aeschbach Chocolatier

Where tradition, expertise and sustainability come together in a delightful fusion.

To this day, we continue to live up to Charles’ promise of the highest quality, innovation and a love of indulgence with great joy and passion, and we treat our customers to the finest specialities, high-quality gifts and chocolate-themed promotional items in our world of indulgence.
For the love of indulgence

1972

Our story began more than 50 years ago in a small, unassuming shed in Zug. A passion for sweet treats, combined with a desire to create truly special delicacies for connoisseurs and those with a discerning palate, drove the trained confectioner Charles Aeschbach. It wasn’t long before he was able to fulfil his dream and supply his first sweet specialities to selected specialist retailers. His wife Erika, who supported him wholeheartedly from the very beginning, proudly opened the first Aeschbach Chocolatier boutique in Zug’s old town shortly afterwards, in 1976.

1978

After just a few years, there was no longer enough space at the Zuger Schopf to accommodate all the delicious specialities. And so the hard-working team moved to new premises in Cham, where the fascinating history of the well-known ‘ chocolate medallion’ began in collaboration with the NGOs Heimatschutz and ProNatura.

1991

In 1991, Charles Aeschbach created our most famous chocolate creation, the ‘Blüete’. To this day, we continue to craft these miniature Zug cherry tarts with loving care, following Charles Aeschbach’s original recipe.

2003

After 25 years of producing the finest chocolate, with several retail outlets and significant growth, Charles and Erika finally handed over the reins to Markus Aeschbach.

2012

And so it was Markus who finally took the big step of moving to the new premises in Root in 2011. Since 2012, we have been continuing the Aeschbach story at the ChocoDromo – our world of indulgence – with more than 100 employees. We’ve already experienced quite a lot here: For example, a customer once collected his Easter bunny order by helicopter; we were visited by a princess from the Thai royal family; and monks blessed our building by lying down on the floor right in the middle of the entrance hall – much to the delight of the customers present. It certainly never got boring for us.

2014

Two years later, the ‘ ChocoWorld’ – an interactive exhibition about the production of our chocolate specialities – opened at the ChocoDromo.

2024

Since January 2024, Jürg Rogenmoser, who has been part of the Aeschbach Chocolatier family for 36 years, has been continuing the story of this long-established company as its CEO.